Sweden's "New Moderates": What's in a Name?

Apparently, Sweden, on the other hand, is so far left that the "Moderate Party" (recently re-packaged as the "New Moderates" to denote a more centrist stance) is all the way to the right of the political spectrum, according to the graphic in this article.
And they just won a majority in the parliament.
OK, maybe a little reform is needed, after 70 straight years of Social Democrat rule, although it sounds like they aren't doing too bad at the moment.
It will be interesting to watch (as will post-Blair Britain, an entirely different kettle of fish.)