And the end of the Harry Potter series is not the most pressing problem facing publishers of books for children and young adults; competition from other forms of entertainment is the real threat. “When you look now at an 8- or 10-year-old, they are truly online, they are IM-ing their friends, they are text-messaging, they have an iPod where they are watching and listening to music,” said Susan Miller, president of Mixed Media Group, which develops books, television shows and movies for children. “They have a lot of other ways to spend their time, media-wise, and if you like to consume stories you can be watching something on the television. There are a lot of places for them to be entertained.”
Still, there’s always this possibility: Ms. Rowling could just write another series. “At some point she’ll come out of retirement and pull a Michael Jordan,” said Mr. Searby of J. P. Morgan.
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